Although breakfast is purported to be the most important meal of the day not many people can afford the time to eat it, so 'Quoats' hot porridge is intended to be a simpler option. Focused on delivering a product that can be eaten while on-the-go, 'Quoats' is packed with quinoa, oats and flax to provide a healthy breakfast that's protein-rich. This ensures that the meal will keep you full longer without having to reach for extra snacks between meals.
The packaging for 'Quoats' was designed by Tonik and features a clean branding aesthetic and a convenient design that's easy to carry out the door. 'Quoats' hot porridge and its associated packaging helps satisfy a growing demand for on-the-go foods that are healthy and quick to prepare and enjoy.
Key Themes Behind This Trend
- On-the-go Breakfast
- The trend of busy lifestyles and lack of time is driving innovative companies to create nutritious and convenient breakfast options that can be consumed quickly while on-the-go.
- Protein-rich Foods
- The trend of health consciousness is driving companies to create high-protein products, as consumers seek out foods that provide satiety and help maintain their energy levels throughout the day.
- Clean Packaging Design
- The trend toward simplicity and sustainability is driving companies to create thoughtfully-designed packaging that aligns with their brand values and offers convenience and portability for busy consumers.
Where This Applies
- Food Packaging Design
- Innovative food packaging designers can explore ways to create sustainable and convenient packaging solutions that align with the brand values of food and beverage companies in a health-conscious market.
- Convenience Foods
- Manufacturers of convenience foods can explore innovative ingredients and packaging solutions to appeal to busy health-conscious consumers looking for on-the-go options that provide sustained energy and nutrition.
- Healthy Food Products
- Innovative food and beverage companies can explore product development for high-protein and nutritious foods that provide satiety and sustained energy, while also offering convenience and portability for busy consumers on-the-go.
