Hot honey is having a bit of a moment and right now it's getting the spotlight treatment in the form of Friendly's new Hot Honey SuperMelt sandwich.
Friendly's recently introduced two new menu items that deliver a little taste of nostalgia: the Hot Honey SuperMelt and the new Superman Sundae. The Hot Honey SuperMelt is a delicious new sandwich that starts with crispy chicken tenders drenched in a spicy-sweet hot honey glaze. The chicken tenders are then topped with melty cheddar cheese, crunchy pickle chips, and tangy coleslaw, all sandwiched between two slices of toasted sourdough bread.
To cap off your meal, you can order up the new Superman Sundae, which consists of red, yellow, and blue fruit punch-flavored ice cream, plus fruity vanilla swirls, rich chocolate sauce, whipped cream, and a cherry on top.
Image Credit: Friendly’s
What's Driving This Trend
- Hot Honey Craze
- The rise of hot honey flavors in different food categories provide opportunities for food producers to incorporate this flavor into their products.
- Nostalgia Food Items
- Creating new items or incorporating familiar flavors into new offerings can create interest and excitement among consumers.
- Colorful Desserts
- Incorporating colorful and playful elements into desserts can attract younger audiences looking for fun and adventurous food options.
Who This Affects Most
- Fast Food Chains
- Fast food chains can incorporate hot honey flavors and nostalgic food items into their menus to attract customers looking for unique and familiar flavors.
- Gourmet Food Brands
- Brands that specialize in gourmet offerings can experiment with hot honey flavors and novel dessert options to satisfy the demand for adventurous and unique flavors.
- Ice Cream Shops
- Ice cream shops can create unique and colorful dessert options like the Superman Sundae to attract younger customers searching for playful and Instagrammable desserts.
