Sweet and spicy appears to be the latest flavor craze and Johnny Rockets is setting in on the action with its new Mike’s Hot Honey Crispy Chicken Sandwich.
Mike’s Hot Honey is a Brooklyn-based company that is often credited with kicking off the recent hot honey obsession. Now the condiment is not only available at retailers across the U.S., but the brand has also started to partner with restaurants. Its latest partner is Johnny Rockets. Together the two brand's created the new Mike’s Hot Honey Crispy Chicken Sandwich, which features a cripsy chicken breast topped with pickles, bacon and a generous drixxle of Mike's Hot Honey, all served on a lightly toasted bun,
The new Mike’s Hot Honey Crispy Chicken Sandwich is available for a limited time.
Image Credit: Johnny Rockets
What's Driving This Trend
- Sweet and Spicy Flavor Craze
- There is an opportunity to create new hot honey products and flavor combinations to cater to the growing demand for sweet and spicy foods.
- Restaurant-branded Food Products
- Brands can collaborate with restaurants to create exclusive food products that leverage the popularity of both brands and offer unique dining experiences.
- Regional Condiment Partnerships
- Partnering with regional condiment brands can be a successful strategy for restaurants and food retailers to cater to local tastes and preferences.
Who This Affects Most
- Food and Beverage
- There is a growing opportunity for food and beverage manufacturers and retailers to capitalize on the sweet and spicy flavor trend through new product and menu development.
- QSR and Fast Casual Restaurants
- Collaborating with regional or popular condiment brands can not only provide a unique dining experience but also differentiate oneself in a crowded fast-food marketplace.
- Condiment Manufacturers
- Companies that produce popular condiment flavors such as hot honey can increase their exposure and revenue by partnering with large restaurant chains and food retailers.
