The Hope Super Push Up ad campaign is hilarious. As though riffing off of the name of the brand, it brings hope in the form of a couple well-formed bosoms. Illustrated (or tattooed, depending on how a person wants to view the images) on the breasts are extremely opposing political leaders that have been smushed together due to the cleavage-encouraging unmentionables. In a way, the images embrace hope for the future of both world politics and sagging breasts.
Conceived and executed by Giovanni + Draftfcb, an ad agency based in Brazil, the Hope Super Push Up ad campaign was art directed by Adriano Alarcon with creative direction by Joanna Monteiro and Max Geraldo. The hilarious images were shot by photographer Rodrigo Ribeiro and illustrated by artist Sattu.