Sleekly Modernized Brass Hookahs

This Modern Hookah Design Lets You Smoke in Style

Christian Zanzotti's IOOI Hookah design brings a contemporary touch to an old-world apparatus. The Munich-based designer typically busies himself with product, furniture and vehicle design, but he has thought very much outside the box with this latest conception.

The design has been updated with a barrage of modern materials, including polished brass, anodized aluminium and 3D printed accessories, as well as standard automotive fabrication.

The hookah, which is made in Germany, is only for serious smokers: each one is crafted individually upon request. So if you were hoping to casually pick one up on the way home from work, you're out of luck. However, if you are an aforementioned "serious smoker," this sleek piece has a timeless feel that's perfect for any collector.

Modernized Hookah Design
Exploring the use of modern materials and fabrication techniques to update traditional hookah designs.
Custom Craftsmanship
Catering to serious smokers by offering individually crafted hookahs upon request.
Timeless Collector's Item
Creating sleek hookah designs that have a timeless feel and appeal to collectors.

Who This Affects Most

Smoking Accessories
Innovating the design and manufacturing processes of hookahs to meet the demands of modern smokers.
Product Design
Exploring the integration of modern materials and technology into traditional products like hookahs.
Luxury Goods
Creating high-end and customized hookahs that appeal to collectors and serious smokers looking for unique and stylish smoking accessories.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 24%
Activity 29%
Freshness 8%