The use of honey for health, specifically Wildflower Honey, can be traced back to the 19th century, where it was a staple item in many herbal medicine chests. Now, Naturopathica is revitalizing this tradition with its 'Stress Resistance Fortified Honey.'
As its name suggests, this honey product is enriched with additional ingredients, some of which include Siberian ginseng, ginger root and ginkgo, as well as spices like cinnamon, clove and cardamom. These particular ingredients were chosen to fortify the product because of studies that have shown their abilities to fight fatigue, regulate the immune system, tackle digestive issues and supply the body with antioxidants.
For use, the brand suggests consuming a spoonful of the fortified honey daily, or adding it to food and drinks like tea, oatmeal, toast or yogurt.
Key Themes Behind This Trend
- Fortified Honey
- Opportunity for herbal and health supplement companies to create new fortified honey products with unique ingredient blends.
- Herbal Supplements
- Opportunity for companies to create new natural health supplements blended with herbs, spices, and honey.
- Functional Foods
- Opportunity for food companies to create functional food products that can be enhanced with functional ingredients like honey, herbs, and spices.
Where This Applies
- Health and Wellness
- Health and wellness brands can create and market fortified honey products for medicinal and overall wellness purposes.
- Natural Supplements
- Natural supplement companies can create and market new supplements made from honey and herbal blends to provide natural and holistic health benefits.
- Food and Beverage
- Food and beverage companies can develop new products that incorporate functional ingredients like fortified honey to offer unique flavor and nutritional benefits.
