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Brewgooder's 'Honesty Box' Lets Customers Pay What They Want

 - Oct 30, 2018
References: brewgooder &
While many pay-what-you-can products and services have been launched over the years, Scottish beer brand Brewgooder is now letting consumers set the price they would like to pay for its 'Honesty Box.' With this special beer box, the brand is asking consumers to consider not just how much they are willing to pay for a box of beer, but specifically "how much will you pay for a case of beer... that will change a life?"

Brewgooder created just 1,000 six-packs of its Clean Water Lager, which are exclusively available for sale online. Although people can truly pay what they desire for the beer in the Honesty Box, a donation of £9 helps to provide a person with clean water access for more than two years.