The Holloway House is the latest Soho House outpost in Los Angeles. Located just a few blocks east of Soho House West Hollywood, the space is outfitted in elegance and sophistication. From striking green terrazo flooring to boldly patterned carpets, the interior of the Holloway House draws inspiration from the mid-century modern movement, the Southern California landscape, and artists like Ed Ruscha, David Hockney, Robert Irwin, and others.
Soho House boasts exclusive private members' clubs in major cities around the world. It was founded in London by Nick Hones and it caters to the young, city-dwelling creative class and entrepreneurs. The Holloway House is the third Soho House outpost in Los Angeles. This location features a restaurant on the ground floor, a library, rows of cabanas on the rooftop, 34 hotel rooms, and more.
Image Credit: The Ingalls
What Makes This Trend Stand Out
- Mid-century Modern Aesthetics
- There is an opportunity for interior design and hospitality sectors to incorporate mid-century modern aesthetics into their products and services.
- Exclusive Private Membership Clubs
- There is an opportunity for businesses to create exclusive private membership clubs that cater to the young, city-dwelling creative class and entrepreneurs.
- Location-based Hospitality Experiences
- There is an opportunity for the hospitality industry to create location-based experiences inspired by the local landscape and art scene.
Sectors Adopting This
- Hospitality
- The hospitality industry can offer exclusive membership clubs, rooftop lounges, and hotel rooms inspired by mid-century modern aesthetics and local landscape.
- Interior Design
- The interior design industry can incorporate mid-century modern aesthetics into their products to cater to a young and creative demographic.
- Art and Culture
- Businesses can collaborate with local artists and cultural institutions to create location-based experiences inspired by the art and culture scene of the city.
