Holiday tree displays set the scene for a festive season and this year, Fifth Avenue is creating a multi-sensory experience for shoppers that shares the scent of NEST New York's Holiday fragrance. On Fifth Avenue between 46th and 61st Streets, people in New York City will get to encounter a special shopping experience and the first-ever scented collaboration for Fifth Avenue.
NEST New York's Holiday scent spreads holiday cheer with a comforting blend of pomegranate, mandarin orange, pine, cloves, and cinnamon with a hint of vanilla and amber. Thanks to holiday trees constructed by Holiday Collective, this seasonal scent will be emitted by cold mist aroma diffusers. Shoppers who want to fill their homes with the scent can scan a QR code to shop the NEST at Bergdorf collection from a mobile device.
Key Themes Behind This Trend
- Multi-sensory Shopping Experience
- Fifth Avenue's holiday tree displays create a multi-sensory experience for shoppers, incorporating scent into the festive ambiance.
- Scented Collaboration
- Fifth Avenue partners with NEST New York to offer shoppers the first-ever scented collaboration, infusing holiday trees with NEST's Holiday fragrance.
- QR Code Shopping
- Shoppers can conveniently scan a QR code to browse and purchase the NEST at Bergdorf collection from a mobile device.
Where This Applies
- Retail
- Fifth Avenue's multi-sensory shopping experience and scented collaboration with NEST New York provides disruptive innovation opportunities for the retail industry.
- Fragrance
- The incorporation of scent into Fifth Avenue's holiday tree displays and collaboration with NEST New York presents new opportunities for the fragrance industry.
- E-commerce
- The use of QR codes for convenient shopping during Fifth Avenue's holiday season offers disruptive innovation opportunities for the e-commerce industry.
