The Green Man Pub in Wellington, New Zealand has managed to grab the world’s attention with their new Hoihoi Tatea drink.
What’s unique about this drink is that it is made of horse semen. The Green Man Pub owner Steven Drummond had come up with this for the nation’s challenge from Montieth Beer. Flavored with apple, those who have dared to try it make jokes about being pregnant with horse-human hybrids. Green Man Pub Jason Varley said that “it’s not very popular with men, in general.”
Implications - Consumers want to try unique and bizarre foods in order to say they have ate it. This way, they are able to testify and brag to friends that they were able to stomach the idea and power through it, making them the alpha partner in their relationships.