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H&M's 'Arket' Website Emphasizes Where Each Product is Made

 - Oct 16, 2017
References: arket
H&M's Arket prides itself on being a modern-day market for consumers that provides quality clothing and accessories for men, women and children alongside a variety of goods for the home. Although there are many retailers that provide similar offerings, Arket sets itself apart by emphasizing transparency online.

As well as being able to filter and search the products on the Arket website by department, pattern, color and material, shoppers may also choose to shop where the items are made. Arket's current product selection includes goods that are made in China, Italy, Turkey and Austria. To highlight the origins of each product all the more, the individual product pages also include a map that pinpoints the region in which an item was made.

Arket also focuses on sustainability by offering goods made with recycled cashmere, and recycled polyester that comes from post-consumer PET bottles.