One of Canada's Most Powerful Women, North Strategic's Mia Pearson feels hiring great talent is the key to innovation. The public relations social media company co-founder recently chatted with Trend Hunter when she was honored at a Women's Executive Network (WXN) event.
Pearson believes generating new ideas is about hiring great talent, creating a collaborative workplace and celebrating employee success. To stay ahead of the game, North Strategic uses social media tracking. They follow sites that also celebrate success, which helps them understand great ideas that are happening all over. Beating out competitors is also about talent and standing out with an eclectic group of professionals. Even though getting clients to agree to ideas and taking risks can be challenging, a willingness to disrupt, be bold and creative yields incredible results.
Celebrating Creative Colleagues
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