Since the 1970s, hip-hop has become an global phenomenon, playing a massive role in popular culture and a duo from Brazil pays homage with a hip-hop inspired mural.
The Brazilian duo 'Os Gemeos' came to New York to bring hip-hop back to its roots and created a piece of art in the east village. Located on 2nd avenue and 1st street, the piece the duo created is for "everyone that has made and continues to keep real hip hop alive."
Hip-hop as a culture was originally founded on five elements and this piece references some of them in the form of graffiti, rap and breakdancing. Using classic references like a boombox that is playing 'Planet Rock' by 'Afrika Bambaataa,' the character in the hip-hop-inspired mural is bringing back that old "boom-bap" sound to New York.
Why This Trend Is Growing
- Hip-hop-inspired Murals
- Hip-hop-inspired murals are becoming popular globally as a way to pay homage to the culture and its roots.
- Graffiti as Artistic Expression
- Graffiti is being recognized as a valid form of artistic expression, creating disruptive innovation opportunities for street art and urban culture.
- Revival of Old School Hip-hop
- The revival of old school hip-hop is trending, providing new opportunities for businesses in music, fashion, and entertainment to tap into nostalgic consumer demand.
Industries Being Reshaped
- Street Art
- The trend of hip-hop-inspired murals presents disruptive innovation opportunities for the street art industry to explore new creative expressions and engage with communities.
- Music
- The revival of old school hip-hop creates disruptive innovation opportunities for the music industry, including new styles, collaborations, and platforms targeting nostalgic audiences.
- Fashion
- The hip-hop culture revival provides disruptive innovation opportunities for the fashion industry to incorporate and reinterpret iconic elements, creating new trends and styles.
