The New HIP x New Balance Collection is Gender-Neutral
Niko Pajkovic — May 26, 2022 — Fashion
References: newbalance & hypebeast
Streetwear label HIP has once again teamed up with footwear giant new balance to launch a new unisex clothing collection titled 'Created for Everyone.' The collection offers a cohesive range of garments that share a rich navy and brown color scheme.
Specific items in this 10-piece collection include chocolate brown quarter zips, navy vests, and relaxed-fit trousers. Since its launch in 1987, HIP has been a purely men's clothing brand. However, this year the company launched its first womenswear line in April and began stocking women's clothing at its flagship store in England. Now, the company has offered a progressive take on classic wardrobe staples by partnering with New Balance on a range of gender-neutral pieces.
For those interested, the HIP x New Balance collection is now available to purchase at HIP's store in Leeds and will be released online via the company's website on May 27.
Image Credit: New Balance
Specific items in this 10-piece collection include chocolate brown quarter zips, navy vests, and relaxed-fit trousers. Since its launch in 1987, HIP has been a purely men's clothing brand. However, this year the company launched its first womenswear line in April and began stocking women's clothing at its flagship store in England. Now, the company has offered a progressive take on classic wardrobe staples by partnering with New Balance on a range of gender-neutral pieces.
For those interested, the HIP x New Balance collection is now available to purchase at HIP's store in Leeds and will be released online via the company's website on May 27.
Image Credit: New Balance
Trend Themes
1. Gender-neutral Clothing - The creation of gender-neutral apparel that is not tied down by traditional ideas or stereotypes presents an opportunity for companies to disrupt the fashion industry.
2. Unisex Apparel Collections - The release of unisex clothing collections, like HIP's collaboration with New Balance, allows brands to tap into a larger and more diverse consumer audience.
3. Neutral-toned Fashion - Neutral shades in clothing design are a versatile trend that can easily be incorporated into different styles, allowing companies to cater to a wide range of consumers and stand out in the industry.
Industry Implications
1. Fashion Industry - The fashion industry can embrace the trend of gender-neutral clothing and collections to create more inclusive and diverse product offerings, as well as appeal to a wider range of consumers.
2. Retail Industry - Retail companies can create online marketplaces and physical storefronts that cater to customers who are interested in gender-neutral fashion, possibly attracting new customers and tapping into an unexplored market.
3. Streetwear Industry - The streetwear industry can continue to drive gender-neutral fashion and unisex clothing collections as a means of disrupting the traditionally gendered apparel industry, potentially creating new fashion trends that reflect changing societal perceptions of gender.
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