Teddy Santis unveils his first MADE in USA collection for New Balance after the one-year mark of him being named the creative director of the label. The collection spotlights the 990v1 sneaker, the 990v2 sneaker, and the 990v3 sneaker as the main footwear options.
Along with these are a slew of apparel to join - the first drop splits into three different categories. One of which is Elevated Legacy, which has classic colorways followed by Uniform Stple, which provides an enhanced remake of everyday staple designs. Finally, the third category is Quickstrike, which features a plethora of innovative colors and materials that are seen across New Balance silhouettes. The apparel includes sweaters, shorts, sweatpants, and short and long sleeves.
Image Credit: @teddysantis
Why This Trend Is Growing
- Made in USA Fashion
- There is an opportunity for other fashion brands to follow Teddy Santis's lead and create high quality, American-made clothing and accessories for consumers who value locally sourced products.
- Sportswear as Fashion
- As sportswear continues to infiltrate mainstream fashion, there is an opportunity for innovative designs and collaborations between athletic brands and high-end fashion designers.
- Elevated Everyday Apparel
- Consumers are looking for everyday clothing with updated designs and materials, providing an opportunity for fashion brands to develop unique and stylish versions of classic pieces.
Industries Being Reshaped
- Athletic Footwear
- The athletic footwear industry can capitalize on the trend of sportswear as fashion by partnering with high-end designers to create unique and innovative collaborations.
- Fashion Design
- There is an opportunity for fashion designers to prioritize locally sourced and high quality materials to create a 'Made in USA' mark of distinction between their brand and competitors.
- Apparel Manufacturing
- With the trend of elevated everyday apparel, apparel manufacturing companies can develop unique and updated versions of classic pieces that incorporate innovative materials and designs.
