Salehe Bembury introduces another collection alongside New Balance -- the Universal Communication collection is full of sneakers and apparel to match. The capsule readies for the Fall/Winter 2021 season and features a plethora of fun designs and color palettes.
The campaign that showcases the new pieces spotlights Jesse Williams and Algee Smith to name a few. To kick off the collection, the spotlight hits the New Balance Yurt 574 sneaker model in the colorways of teal and volt, olive green, navy blue, and red, gray and white, or black and purple. The apparel features designs including fleece pullover sweaters, nylon pants, fleece pants, puffer jackets, graphic tees, hoodies, utility vests, and much more for the season.
Image Credit: Salehe Bembury
Why This Trend Is Growing
- Colorful Athletic Apparel
- Opportunity for apparel companies to incorporate more fun designs and color palettes into their clothing lines.
- Celebrity Endorsements
- Opportunity for businesses to collaborate with celebrities in marketing campaigns to boost brand awareness.
- Seasonal Capsule Collections
- Opportunity for businesses to launch seasonal collections of products to cater to changing consumer preferences.
Industries Being Reshaped
- Apparel
- Opportunity for apparel companies to expand their product lines with more fun designs and color palettes.
- Marketing and Advertising
- Opportunity for marketing companies to collaborate with celebrities and sports companies to create compelling campaigns.
- Retail
- Opportunity for retailers to curate seasonal capsule collections to cater to changing consumer preferences.
