Secluded Sustainable Homes

The Hill House by Paterson Architects Brings Modernity to the Country

The Hill House by Paterson Architects is located in rural Aberdeenshire, Scotland. Built with FRC-sourced wood, this converted farm house is practically carbon neutral. This single-story residence sprawls out atop of a rolling hill to overlook the pastures below.

MAB Limited commissioned Paterson Architects to build the Hill House. The single-family residence is comfortably contemporary in design but fits in seamlessly with its surroundings.

Implications - As more modern designs emerge every day, the need for more eco-friendly elements grows as well. The overwhelming amount of ultra-modern products is creating a desire to revert back to the natural world. Designs that integrate the modern with a more organic side will attract a larger audience than simply focusing on one or the other.

Secluded Sustainable Homes
Designs that integrate modernity with eco-friendliness will attract a larger audience.
Frc-sourced Wood Construction
Increased use of FRC-sourced wood in construction due to its eco-friendliness.
Contemporary Rural Architecture
Growing interest in contemporary architecture designs that blend in with the natural surroundings in rural areas.

Who This Affects Most

Real Estate
Opportunity to invest in eco-friendly single-family residences in rural areas.
Architecture
Increased demand for architects who specialize in contemporary designs that blend in with the natural surroundings in rural areas.
Sustainable Materials
Increased demand for sustainable materials in construction due to the trend towards eco-friendliness and carbon neutrality in building designs.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 60%
Activity 18%
Freshness 8%

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