There is a moodiness about the High S/S 2014 ad campaign that is as evocative as it is emotive. In spite of the presence of pretty flowers, lush foliage and an overall femininely rustic setting, the images are dark and faded, which gives the images a melancholy air that even the romantic outfits are unable to combat.
Shot on location by photographer Carl Bengtsson, the High S/S 2014 ad campaign stars models Ilse De Boer and Kim Noorda who could be considered either sisters or lovers, depending on how a person reads their interactions. Clad in lacy frocks in monotone colors, the outfits suit the countryside surroundings perfectly. Their fresh looks were perfected with naturally tousled hair and barely there makeup.