Fans of High Brew Coffee regularly enjoy flavors from the brand like Dark Chocolate Mocha, Salted Caramel and Mexican Vanilla and for the holiday season, the beverage brand is introducing a festive cold brew flavor. The Peppermint Mocha flavor combines Fair Trade coffee with peppermint and dark chocolate for a fun and seasonal twist on the brand's regular ready-to-drink offerings. The cold brew cans are packaged in eight-ounce sizes and contain 80 calories each.
As cold brew coffee is one of the most popular beverages on menus thanks to its smoothness and lower acidity. Now, consumers are ready to enjoy their favorite drinks with a fresh and seasonal spin with the addition of beloved ingredients that are essentials for holiday entertaining.
Key Themes Behind This Trend
- Festive Cold Brew Flavors
- The trend of introducing seasonal flavors to canned cold brew can provide an opportunity for beverage brands looking for ways to increase excitement and engagement among coffee lovers.
- Seasonal Twist on Ready-to-drink Beverages
- Ready-to-drink coffee brands can develop new seasonal twists on their popular flavors to attract attention during special occasions, such as holidays or summer months.
- Low-calorie Ready-to-drink Offerings
- The low-calorie content of canned cold brew can be an opportunity for beverage brands to market their products as a healthier alternative to other popular coffee beverages.
Where This Applies
- Beverage Industry
- With the rise of ready-to-drink coffee beverages, introducing seasonal flavors to canned cold brew can be a competitive strategy for beverage brands.
- Holiday Retail Industry
- Canned cold brew with seasonal twists such as dark chocolate and peppermint can be a popular choice during the holiday season and may present an opportunity for retailers to increase sales and customer engagement.
- Healthy Food Industry
- The low-calorie content of canned cold brew with festive flavors can be an opportunity for beverage brands and retailers to attract health-conscious customers looking for a healthier coffee option.
