The HFSS (high in fat, salt and sugar) legislation will come into effect in England in October, so Walkers has created this HFSS guide as a way to support retailers as the market adapts to the changes. The guide is focused on helping retailers better understand how they can expect to be impacted by the legislation and includes information on how Walkers will help to maximize snacking sales. The guide also includes category strategies and, in addition to English, will come in Punjabi and Hindi to maximize inclusivity.
Impulse Category Management Channel Lead for PepsiCo UK Kirsten Reid commented on the HFSS guide to Talking Retail saying, "We did some research about a year ago and found that around 40% of retailers where either not aware or couldn’t really follow the guidance. They were looking for support from either wholesalers or suppliers, so we thought we’d try to step up to that challenge."
Why This Trend Is Growing
- HFSS Legislation Compliance
- Retailers are adapting to comply with new HFSS legislation in England, creating opportunities for digital guides and tools to aid those affected.
- Maximizing Snacking Sales
- As the snacking market changes due to HFSS legislation, there are opportunities for retailers to maximize sales through innovative strategies and product offerings.
- Inclusive Multilingual Guides
- Retailers can increase inclusivity by creating multilingual guides and resources, such as Walkers' HFSS guide which comes in English, Punjabi, and Hindi.
Industries Being Reshaped
- Food Retail
- The HFSS legislation affects food and beverage retailers, providing opportunities for those who can adapt to the changes and offer compliant products.
- Digital Marketing
- Creating digital tools and resources, such as Walkers' HFSS guide, provides opportunities for companies to aid retailers and increase their own brand recognition and trustworthiness.
- Language Services
- Multilingual guides, like Walkers' HFSS guide in English, Punjabi, and Hindi, offer opportunities for language services businesses to aid retailers in creating more inclusive experiences for their customers.
