HEX Performance launched its odor-combating line of detergent in 2016 in flexible pouches but now it is introducing a new easy-to-handle bottle to put a new spin on consumers' preference for traditional laundry product packaging.
As well as Hex Performance being notable for its anti-static, stain-fighting and eco-friendly formula made up of 100% biodegradable ingredients, the completely recyclable bottle is also a standout. This new jug-style bottle design boasts a mess-reducing no-drip spout and a shrink-wrapped label that shares the best features of the laundry detergent product with dynamic graphic elements and colors.
HEX Performance's concentrated Anti-Stink Laundry Detergent is offered in both a fragrance-free, dermatologist-tested nonallergenic formula, as well an option that comes in the brand's Fresh Clean Scent.
Key Themes Behind This Trend
- Sustainable Packaging
- There's an opportunity to design innovative and eco-friendly packaging for everyday household products like laundry detergent, such as HEX's completely recyclable bottle.
- Anti-odor Cleaning Products
- As consumers become more hygiene-focused, HEX's anti-stink laundry detergent line has the potential to expand beyond laundry detergent to other cleaning products with odor-fighting capabilities.
- Convenient Packaging
- HEX's new easy-to-handle bottle design with a mess-reducing no-drip spout can be applied to personal care and household products to offer consumers a more user-friendly experience.
Where This Applies
- Consumer Goods
- The consumer goods industry can innovate by adopting eco-friendly packaging for everyday household products like laundry detergent, as demonstrated by HEX's completely recyclable bottle.
- Cleaning Products
- HEX's anti-stink laundry detergent line with proven odor-fighting capabilities presents an opportunity for the cleaning products industry to develop a wider range of anti-odor products.
- Packaging Industry
- HEX's new easy-to-handle bottle design with a mess-reducing no-drip spout can inspire the packaging industry to create more user-friendly, functional and convenient packaging for household and personal care products.
