Hershey's Bliss will hopefully hit the sweet spot of the candy market. Hershey's has seen their market share fall to Mars because the growth has been in premium and dark chocolate.
Let's see if their newest innovation helps them out. The Bliss bars are ergonomically shaped to fit your mouth and will be priced at about $3.99 for 36 pieces. They will be available in dark chocolate, milk chocolate, and milk chocolate with a "melt away" center.
Hershey will be launching the new treat in March, 2008.