French luxury label Hermès has unveiled its Hermèsistible site which showcases a selection of jewelry from the brand's Fall/Winter 2015-2016 collection. These lavish designs are explained by the Hermès dictionary.
The fictional Hermès dictionary includes words that define feelings that are difficult to describe. In a short and playful new video, consumers are given a glimpse of the accessories that will be offered on the new Hermèsistible site along with their corresponding words and definitions.
While Hermèsistible itself means "a Lexicon of wordelicious fashion jewelry," the products are described as Impulcie, Jalousele and Escapitude. While Impulcie defines a fleeting guilt when indulging a whim of child-like pleasure, Jalousele is a spark of envy in a shade of green and Escapitude covers the joy of making an impromptu escape.
What Makes This Trend Stand Out
- Emotive Jewelry
- Opportunity for jewelry brands to create pieces that evoke specific feelings and emotions.
- Luxury Fashion Lexicon
- Potential for fashion brands to develop their own dictionaries or lexicons to convey unique meanings behind their products.
- Playful Product Explanations
- Possibility for brands to adopt creative and playful approaches to explaining their products, enhancing customer engagement.
Sectors Adopting This
- Jewelry
- Jewelry manufacturers and retailers can explore the concept of emotive jewelry to stand out in the market.
- Fashion
- Fashion brands can use a unique lexicon or dictionary to strengthen brand identity and create a sense of exclusivity.
- Marketing and Advertising
- Marketing agencies can assist brands in developing engaging and playful strategies to communicate product features and values.
