LOEWE introduces its latest Spring/Summer 2022 offerings, naming the collection 'Completely Hysterical.' As the name suggests, the fashion house describes the capsule to be "neurotic, psychedelic, completely hysterical." The inspiration behind the capsule is rooted in the works of Italian painter Jacopo da Pontormo and his experimentation of different materials, dimensions, and optical illusions.
This is translated through looks such as body-hugging dresses built with metal wires to change the shape and distort the look of the entire silhouette. The trench coats are also a notable feature as it is designed to be worn backward. This is followed by shoulder gowns that hang with two vestigial sleeves and turtle neck shirts with clear resin "breastplates."
Image Credit: LOEWE
What's Driving This Trend
- Psychedelic Fashion
- Fashion brands can incorporate elements of optical illusions and distortion for a trippy and unique fashion experience.
- Experimental Materials
- Clothing and accessory producers can experiment with new materials, such as metal wires, to create novel fashion designs.
- Reverse Clothing Design
- Designers can create clothing items that are meant to be worn backward, providing new fashion possibilities and statements.
Who This Affects Most
- Fashion
- Fashion designers and clothing manufacturers can take inspiration from LOEWE's SS22 collection to create unconventional and trendsetting apparel items.
- Art
- Artists can collaborate with fashion brands to incorporate their works into clothing pieces, resulting in a creative and symbiotic product line.
- Interior Design
- Interior designers can use LOEWE's distorted chic fashion as inspiration for creating unique and eye-catching home interiors.
