The latest Hermes bicycle is the luxury fashion house's second installment of chic cycling equipment. The latest offering does a great job of showcasing Hermès' high quality leather production as it boasts luxurious leather handlebars and seat.
Titled 'Le Flaneur d’Hermès' Bicycle and Bag, the set includes a bike pump and a small removable tool kit. The bag that comes with the stylish set, the 'Nomad bag,' is designed by Frédéric Vidal and matches the seat and handlebars. The unisex Hermes bicycle is a great way for the brand to further push their flaneur-themed campaign, which celebrates the carefree lifestyle of the conscientious, introspective city wanderer.
The Hermes bicycle and bag as an extension of the brand's thematic flaneur project is a great way for the brand to establish an identity that isn't directly tied to a certain product line, for example their scarves or the Birkin bag.