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The Hendricks Unusual Umbrella Emporium is a Showcase of Insanity

 - Oct 17, 2011
References: diffordsguide & io9
When it rains, it pours and when it pours, you ought to find yourself a dry canopy from the Hendricks Unusual Umbrella Emporium. Though it may sound like a 150-year-old specialty shop, in reality the Hendricks Emporium is an annual pop-up shop that invites DIYers to showcase their best cocktail umbrella designs.

Everything gets wet in a rainstorm: Your hair, clothes, cigar and even your pipe. And don't forget your umbrella, it gets really wet. Luckily, an easy solution exists: Cover everything in even more umbrellas! This seems to be the operative theme at the Hendricks Unusual Umbrella Emporium. Mustache umbrellas, martini sunshades and pipe-protecting parasols all made appearances in the surprisingly dry Covent Garden area of London this past week. And for those truly devoted to the cause, the city's best bar owners will show off their most innovative cocktail umbrellas.