A Hello Kitty theme park will be opening in Vietnam in 2021, inviting fans of the iconic cartoon cat to explore, play and immerse themselves in the Sanrio world.
The park is dubbed Hello Kitty World, and is opening in partnership with BRG Group -- a local property firm. It will be situated in Hanoi, which is near to West Lake. The park, which has been revealed to be 30, 000 square meters offers classic theme park rides, as well as retail stores to shop at, dining locations for a quick bite, and a theater, for those looking for a more laid back experience.
This park will serve as the sixth Sanrio-operated theme park.
Image Credit: Vivien Killilea
Why This Trend Is Growing
- Cartoon Character Theme Parks
- Opportunities to create more theme parks featuring popular cartoon characters
- International Theme Parks
- An emerging market for theme parks in locations outside of the US and Europe
- Hybrid Theme Parks
- Combination of typical theme park features with retail, dining, and entertainment options
Industries Being Reshaped
- Theme Parks Industry
- Innovation opportunities for introducing new theme park experiences and attractions
- Entertainment and Media Industry
- Opportunities for creating new cartoon characters or leveraging existing popular characters to expand into theme parks
- Hospitality and Tourism Industry
- Opportunities for building hotels, resorts, and other accommodations for visitors to theme parks
