The Heinz Seriously Good Pasta Sauce ad campaign is taking some inspiration from the graphic design and still life photography world right now. As though inspired by the IKEA ‘Homemade is Best’ cookbook, which was photographed by Carl Klein and later turned into a commercial, it features the ingredients of this tasty pasta sauce as it forms into a shape that represents the general flavor of each jar.
Conceived by New Zealand-based ad agency DDB, the Heinz Seriously Good Pasta Sauce ad campaign was photographed by Meek, retouched by Cameron Jones with typography by Casey King. Each ad embodies the four flavors (Alfredo, Creamy Mushroom, Tomato and Sweet Basil, and Parmigiano) in a minimalist, creative and delicious way.
More Stats +/-
Spoofed Milk Campaigns
Charted Cinema Campaigns
Cultured Travel Campaigns
Scribbled Spoiler Campaigns
Frozen Tongue Campaigns
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.