I love this Heinz campaign which shows personified food items being held at an asylum. Why? Because they are not getting Heinz Baked Beans.
The print ads show an out-of-control sausage strapped to the hospital bed, and a fried egg helplessly huddled in the corner of a padded room.
My favorite, however, is a poor slice of toast in a straight jacket with his head down.
Give the poor creatures the damn baked beans! Wait, they are not real creatures, this is just an ad campaign. Well, it worked on me!
The campaign's tagline is, "There's only one cure."
The ads were created by Tan Advertising with art director Louise Besseling, and copywriter David Chien.
See more fun trends about personified objects:
Personified Food in Asylum
More Stats +/-
Simple Vaulted Savings Apps
Federal Space Agency Sneakers
Expanding Grocery Delivery Services
Hyper-Zoom Camera Lenses
Top 90 Luxury Fashion Trends in April
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.