Heda Hokschirr, a design student at the Maryland Institute College of Art, created an engaging redesign of Always Tampons. Heda Hokschirr successfully swapped the loud vibrant packaging commonly associated with most feminine hygiene products and replaced it with a classy monochrome palette. Her use of simple yet bold typography makes the otherwise unadorned package interesting in a discrete way. By virtue of sporting a style completely different than its rivals, Hokschirr's redesign would certainly garner a fair amount of consumer attention on the drug store shelves.
Upon open the box you are greeted with a fragile layering of delicately patterned tissue paper. In contrast of the relatively blank box, the tissue paper is heavily pattern with an interesting design that was inspired by Moroccan bath tiles. Heda Hokschirr uses different tile patterns to help ladies differentiate between absorbencies. She also designed a clever cloth case perfect for carrying your tampons while you're on the go.
Bold and strong yet dainty and fragile, Heda Hokschirr's redesign of Always Tampons captures the spirit of the modern woman.