Mitsubishi has been coming out with an array of technologically updated design features in recent months -- among them, heated windshield wipers to help drivers battle the obstacles of winter weather. To advertise these useful auto innovations, the car company collaborated with Canadian ad agency John St., to design this clever campaign.
Illustrating the unexpected perks of heated windshield wipers, the ad playfully suggests that they will conveniently burn away parking tickets while simultaneously melting off ice and snow during winter months.
The ad uses humor and a theme of anti-establishment to target Millennials, a market that will surely be interested in the Mitsubishi 2016 Outlander. In addition to the heated windshield deicers, the Outlander also has power-folding mirrors for squeezing into tight spaces as well as space for seven passengers.
What's Driving This Trend
- Heated Windshield Wipers
- Automakers can invest in further developing this technology for safer driving in harsh winter climates.
- Humorous Advertising
- Businesses can explore unconventional advertising tactics to better resonate with millennial consumers.
- Anti-establishment Marketing
- Capitalizing on the anti-establishment trend among millennials can be a way for businesses to connect with this demographic.
Who This Affects Most
- Automotive Industry
- Manufacturers can incorporate heated windshield wipers into their vehicles and differentiate themselves in a crowded industry.
- Advertising Industry
- Ad agencies and marketers can explore humor and anti-establishment themes to create effective campaigns for millennial audiences.
- Consumer Electronics Industry
- Companies can develop heated windshield wipers for a variety of consumer electronics, such as cameras and drones, to improve performance in extreme weather conditions.
