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The Heart Doormat at Chiasso Shows Home is Where the Heart Is

 - Jan 31, 2010   Updated: Jul 20 2011
References: chiasso & design-milk
Chiasso has created the perfect doormat for newlyweds. The 'Home Is Where the Heart Is' doormat is a heart doormat that's red with white lettering. The design is simple but clear: you're now entering a loving home.

With Valentine's Day only weeks away, heart-shaped baubles and romantic trinkets are wildly popular. The heart doormat from Chiasso is a great way to show your loved one what you think of your home.

Implications - Consumers often buy products with easily identifiable iconography as it allows them to communicate to others what they can't or aren't willing to do so on a verbal level. Corporations can satisfy this consumer need by releasing items with symbols representing messages for all occasions.