Chiasso has created the perfect doormat for newlyweds. The 'Home Is Where the Heart Is' doormat is a heart doormat that's red with white lettering. The design is simple but clear: you're now entering a loving home.
With Valentine's Day only weeks away, heart-shaped baubles and romantic trinkets are wildly popular. The heart doormat from Chiasso is a great way to show your loved one what you think of your home.
Implications - Consumers often buy products with easily identifiable iconography as it allows them to communicate to others what they can't or aren't willing to do so on a verbal level. Corporations can satisfy this consumer need by releasing items with symbols representing messages for all occasions.