Fresco water is an Argentinian healthy flavored water brand boasting a dynamic visual identity designed by Estudio NK. The concept, commissioned by the Fresco brand, emphasizes the freshness of the product itself and highlights the purity of the water and flavoring agents, in this case fresh fruit.
A brand based in Buenos Aires, Argentina, Fresco was founded in 2015 by Fernando Trocca, Tato Giovanonni and Horacio Gallo. The experience of the branding for Fresco on their website and otherwise is generally a simplistic one, with the clear glass bottles almost serving as a podium for the fresh produce inside.
As consumers look to up their water intake, many are embracing healthy flavored water alternatives that use all-natural ingredients as a source of flavor.