Health IQ is Offering Discounted Insurance for Healthy People
Ellen Smith — November 21, 2017 — Lifestyle
Health IQ is a new startup that wants to provide healthy people with lower insurance rates, in exchange for data collection. The company collects data on health-conscious people to support the claim that those who exercise and eat well, perform better on health tests, in and turn, should have the option of skipping out on pricey insurance rates.
The company will connect health-conscious individuals to insurance companies willing to give discounted rates to those who prescribe to a vegan diet, or who exercise on a regular basis. In order to be connected to these companies, the individuals must prove to Health IQ that they subscribe to a healthy lifestyle, through undergoing a series of tests, which result in data collection for the startup.
The company will connect health-conscious individuals to insurance companies willing to give discounted rates to those who prescribe to a vegan diet, or who exercise on a regular basis. In order to be connected to these companies, the individuals must prove to Health IQ that they subscribe to a healthy lifestyle, through undergoing a series of tests, which result in data collection for the startup.
Trend Themes
1. Health-driven Insurance Rates - Health-conscious individuals can receive lower insurance rates in exchange for health data collection, promoting greater awareness of healthy lifestyles.
2. Data-based Insurance Assessments - By using health data to inform insurance assessments, Health IQ is offering a new model for insurance pricing based on individual health habits and lifestyle choices.
3. Personalized Insurance Offerings - By catering to different healthy lifestyles, insurance companies can offer personalized insurance plans to their customers through data collaboration with Health IQ.
Industry Implications
1. Health Insurance - Health insurers can use data-based assessments for personalized offerings and health-driven pricing to customers, as made possible by Health IQ.
2. Digital Health and Wellness - Through data monitoring and connectivity, digital health and wellness companies can offer users health assessments and personalized recommendations to help improve health scores for insurance coverage.
3. Fitness and Nutrition - Fitness and nutrition companies can partner with Health IQ to offer healthy individuals personalized insurance plans or discounts, motivating them to continue making healthy choices.
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