Health IQ is a new startup that wants to provide healthy people with lower insurance rates, in exchange for data collection. The company collects data on health-conscious people to support the claim that those who exercise and eat well, perform better on health tests, in and turn, should have the option of skipping out on pricey insurance rates.
The company will connect health-conscious individuals to insurance companies willing to give discounted rates to those who prescribe to a vegan diet, or who exercise on a regular basis. In order to be connected to these companies, the individuals must prove to Health IQ that they subscribe to a healthy lifestyle, through undergoing a series of tests, which result in data collection for the startup.
Health-Conscious Life Insurance
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