Made from a series of recyclable materials, Head in the Clouds uses bottles to create artificial clouds. Created by StudioKCA, the project is the main focus for this year's City of Dreams Pavilion that will run for a short period in June.
Head in the Clouds makes a splash with regard to sheer magnitude because it is as big as the actual things, yet made with plastic bottles to place a focus onto the state of the environment and the economy. Using various colors of plastic bottles gives the enclosure a lovely ambience that encourages patrons to come inside and experience. Now, if only we always used waste to create such beauty; we'd likely see a decrease in the percentage of landfill waste.
What's Driving This Trend
- Recyclable Material
- Opportunity for businesses to develop innovative and sustainable products made from recyclable materials.
- Artificial Clouds
- Potential for businesses to create unique and immersive experiences using artificial cloud installations.
- Environment and Economy
- Disruptive innovation opportunities to address the impact of plastic waste on the environment and explore sustainable economic models.
Who This Affects Most
- Art Installation
- Innovative ideas for businesses in the art industry to explore using recyclable materials and artificial cloud concepts in their installations.
- Sustainable Architecture
- Opportunities for architectural firms to incorporate recyclable materials and environmentally-conscious designs in their projects.
- Waste Management
- Disruption potential for waste management companies to develop new strategies and technologies for recycling plastic bottles and reducing landfill waste.
