The HAVEN Fall/Winter 2020 collection launches and it is full of Canadian staple designs that are designed with the purpose of withstanding the colder weather. The brand describes the latest seasonal range as "classic Canadiana" designs with inspiration drawn from elements such as outdoor apparel, workwear, as well as militaristic wear. The collection is constructed from sturdy materials to be weatherproof.
There are silhouettes such as parkas, sweaters, hoodies, bomber jackets, vests, chore coats, field pants, and more. The materials include Cordura Combat wool, merino nylon blends, British performance cotton hat has been gently spun then twisted and woven tightly. This is called the Swiss-made Stotz EtaProof fabric and it features a strong makeup in the foundation.
Image Credit: HAVEN
Key Themes Behind This Trend
- Weather-resistant Menswear
- Opportunity to innovate clothing materials and designs that can withstand harsh weather conditions.
- Canadiana-inspired Designs
- Opportunity to create fashion products that celebrate unique Canadian cultural identity.
- Functional Layering
- Opportunity to design clothing with multiple layered pieces that are practical and stylish.
Where This Applies
- Fashion Industry
- The Fashion industry can leverage these trends to offer new products and innovations in clothing design and materials.
- Outdoor Apparel Industry
- The outdoor apparel industry can tap into the demand for durable and weather-resistant clothing.
- Workwear Industry
- The workwear industry can explore the trend towards functional and layered clothing that merges style and practicality.
