Frito-Lay Uses 'Hotel 626' Interactive Game to Promote Doritos
Stratosphere Surfer — April 1, 2009 — Tech
References: hotel626 & jayisgames
Frito-Lay’s innovative Hotel 626 is a spooky online video game designed to scare the chips out of you.
As a participant, or “guest” at the hotel, you awaken to scary noises in your room and you attempt to escape by navigating through dimly lit hallways filled with frightening surprises. To further heighten the experience, viewers are supposed to play in the dark. They are also encouraged to enable webcams and microphones for enhanced involvement.
Since the hotel is only “open” at night, you can only play the game from 6 PM-6 AM. (However, you can change the clock on your computer to comply with the time requirements.)
This interactive “advergame” is part of Doritos Snack Strong Productions, a website of interactive gadgets and games intended to “enhance your snacking experience.”
Originally released in October for Halloween, the game is still going strong and drawing participants to its eerie halls. It has received numerous exceptional reviews from technology and gaming sites, all of them hailing its scary ingenuity.
Okay, so Hotel 626 may be the scariest place on the web, but does it make you want to eat chips?
As a participant, or “guest” at the hotel, you awaken to scary noises in your room and you attempt to escape by navigating through dimly lit hallways filled with frightening surprises. To further heighten the experience, viewers are supposed to play in the dark. They are also encouraged to enable webcams and microphones for enhanced involvement.
Since the hotel is only “open” at night, you can only play the game from 6 PM-6 AM. (However, you can change the clock on your computer to comply with the time requirements.)
This interactive “advergame” is part of Doritos Snack Strong Productions, a website of interactive gadgets and games intended to “enhance your snacking experience.”
Originally released in October for Halloween, the game is still going strong and drawing participants to its eerie halls. It has received numerous exceptional reviews from technology and gaming sites, all of them hailing its scary ingenuity.
Okay, so Hotel 626 may be the scariest place on the web, but does it make you want to eat chips?
Trend Themes
1. Interactive Advergames - Creating immersive and interactive advergames can captivate audiences and enhance brand engagement.
2. Virtual Reality Gaming - Exploring the use of virtual reality in gaming can provide immersive and realistic experiences for players.
3. Enhanced User Involvement - Encouraging users to enable webcams and microphones can create a more interactive and engaging gameplay.
Industry Implications
1. Snack Food - Snack food companies can leverage interactive advergames to promote their products and create memorable brand experiences.
2. Technology - The technology industry can explore the use of virtual reality in gaming to push the boundaries of immersive entertainment.
3. Advertising and Marketing - The advertising and marketing industry can embrace enhanced user involvement techniques to create more engaging and interactive campaigns.
5.6
Score
Popularity
Activity
Freshness
