Haribo Starmix is Being Updated with Fruit Juice in the Recipe
Michael Hemsworth — January 30, 2021 — Marketing
References: haribo & talkingretail
The Haribo Starmix candies are being revamped by the brand to help give the product a more fruit-forward flavor that really pops. The candy recipe has been enhanced by the brand with fruit juice in order to help add in a more authentic, naturally sweet flavor that will mesh well with the existing varieties. The recipe was created to help meet the needs of consumers in the UK who have a penchant for fruity, juicy confection products.
Trade Marketing Manager for Haribo UK Claire James spoke on the newly enhanced Haribo Starmix candies saying, "Starmix has a huge following and there is a real love for the iconic shapes found in each bag. We have had the original recipe in place for some time, and as tastes evolve we know that it is our responsibility to ensure that we continue to deliver the best tasting, quality sweet confectionery to the category.”
Trade Marketing Manager for Haribo UK Claire James spoke on the newly enhanced Haribo Starmix candies saying, "Starmix has a huge following and there is a real love for the iconic shapes found in each bag. We have had the original recipe in place for some time, and as tastes evolve we know that it is our responsibility to ensure that we continue to deliver the best tasting, quality sweet confectionery to the category.”
Trend Themes
1. Fruit-infused Candies - There is an opportunity to explore using real fruit juice to create more authentic and naturally sweet confectionery products.
2. Naturally Sweet Flavors - Brands can explore the use of natural sweeteners in confectionery products to appeal to consumers who are looking for healthier and more natural options.
3. Evolution of Taste - As tastes evolve, there is a need for brands to constantly update and innovate their products to meet the changing preferences of consumers.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can explore using fruit juice and other natural ingredients to create innovative and healthier products.
2. Food and Beverage Industry - The food and beverage industry can explore using natural sweeteners and flavors in their products to cater to the growing demand for healthier and more natural options.
3. Consumer Goods Industry - The consumer goods industry can explore the use of natural and authentic flavors to differentiate their products and appeal to consumers who are looking for more unique and varied options.
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