The Haribo Starmix candies are being revamped by the brand to help give the product a more fruit-forward flavor that really pops. The candy recipe has been enhanced by the brand with fruit juice in order to help add in a more authentic, naturally sweet flavor that will mesh well with the existing varieties. The recipe was created to help meet the needs of consumers in the UK who have a penchant for fruity, juicy confection products.
Trade Marketing Manager for Haribo UK Claire James spoke on the newly enhanced Haribo Starmix candies saying, "Starmix has a huge following and there is a real love for the iconic shapes found in each bag. We have had the original recipe in place for some time, and as tastes evolve we know that it is our responsibility to ensure that we continue to deliver the best tasting, quality sweet confectionery to the category.”