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Hardest Watch in the World

The Rado V10K

— December 21, 2006 — Fashion
As a kid I used to browse thru my Dad's BRW(Business Review Weekly) Magazines and ponder success. I came to the conclusion success was a nice watch- not just any watch but a schmick black Rado.

Flash forward and I still don't own a Rado, but I can dream:)

The V10k from Rado is apparently the hardest watch in the world, with a curved scratchproof sapphire crystal, metallized and soldered
case on the top and sides and has a scratchproof high-tech Diamond bracelet. As all watches that cost more than a month's mortgage, they have ultra-precise Swiss quartz crownless movement and basically built to stand the test of time (no pun intended)..which always makes me wonder why they only have a 2yr warranty! It basically looks incredibly sexy and modern whilst still looking like..well a man's watch. I drool when I see the pics and when I see them in shop windows. Very cool.
Trend Themes
1. High-tech Jewelry - There is an opportunity to introduce more high-tech materials and features into luxury jewelry beyond just watches.
2. Ultra-durable Products - There is room to innovate and create more products that are built to withstand the test of time, potentially reducing waste and increasing longevity of goods.
3. Luxury Products as Status Symbols - There is continued demand for luxury products, particularly in the form of watches, as a symbol of wealth and success.
Industry Implications
1. Luxury Watches - Luxury watch companies can continue to innovate and differentiate themselves by developing more high-tech, ultra-durable products.
2. Luxury Jewelry - Jewelry companies can explore incorporating more high-tech materials and functionalities into their luxury products, beyond traditional gold and diamonds.
3. Sustainability - There is a potential opportunity to promote the durability and longevity of luxury products as a more sustainable and conscious purchasing choice.
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