The Bell & Ross BR-X5 timepiece has been debuted as a new take on the brand's BR-05 model to provide wearers with an even more precise instrument for their collection.
The watch eliminates the Sellita-based mechanical movement within in favor of the Kenissi-manufactured BR-CAL 323 movement, which is COSC-certified and will offer 71-hours of power reserve. The octagonal timepiece boasts an integrated bracelet, while the dial replaces the Arabic numerals with batons for a sleeker appearance.
The Bell & Ross BR-X5 timepiece comes in three color options to choose from including black steel, orange carbon fiber and ice blue, which are priced starting at $6,900 and go up to $11,800. The watch features a see-through case in the back to allow for the wearer to admire the internal workings.
Image Credit: Bell & Ross
Key Themes Behind This Trend
- Precision Performance Wristwatches with Cosc-certified Movement
- Opportunity for luxury watch brands to innovate through partnering with manufacturers to achieve precise timekeeping with certified movements.
- Sleek Dial Design with Batons
- Opportunity for watchmakers to experiment with different numeral designs and geometric shapes for a fresh take on timepiece aesthetic.
- Integrated Watch Bracelet
- Opportunity for watch companies to innovate by focusing on designing bracelet that blends seamlessly into case as a cohesive unit.
Where This Applies
- Luxury Watchmaking
- High-end watch manufacturers can leverage collaborations with movement-makers to create high-precision timepieces.
- Fashion
- Fashion brands can explore the potential of high-end watch collaborations in their portfolio to create new products and expand into new markets.
- Jewelry
- Jewelry makers can expand their product offerings by venturing into the high-end watch market with premium materials and unique designs.
