Intentionally Cracked Crystal Watches

The Bell & Ross BR-05 Skeleton Arctic Blue Has an Icy Look

The Bell & Ross BR-05 Skeleton Arctic Blue timepiece is a high-end accessory that looks as though it was accidentally damaged as a way to give it a decidedly icy sense of personality.

The watch is constructed with a 40mm stainless steel case that holds the brand's in-house BR-CAL.322-1 automatic movement inside that's supported by a 54-hour power reserve. The watch boasts 100-meters of water resistance and comes with either a white rubber strap or a steel bracelet paired with a satin finish.

The Bell & Ross BR-05 Skeleton Arctic Blue timepiece has a crack right in its intermediary crystal to make it appear like the lens is made out of glass, which is further enhanced with a light blue flange.

Image Credit: Bell & Ross

Intentionally Cracked Designs
Products designed with intentional imperfections, like the cracked crystal on watches, embrace unique aesthetics and differentiation.
Arctic Blue Accents
The use of icy blue hues in luxury timepieces introduces a fresh color palette that evokes winter and exclusivity.
Multi-option Straps
Offering multiple strap options for a single watch model provides customization and versatility for varied consumer preferences.

Industries Being Reshaped

Luxury Watches
The luxury watch industry continuously embraces novel materials and designs, like cracked crystals, to stay distinct and appealing.
Fashion Accessories
Fashion accessories are seeing a trend towards embracing intentional imperfections for a unique statement piece.
High-end Jewelry
High-end jewelry incorporating bold color schemes and unconventional design elements to cater to modern tastes.
SCORE
5.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 53%
Freshness 36%