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Skin Type-Inspired Branding

SALT Handmade Cosmetics Packaging Focuses on Different Skin Types

— November 3, 2016 — Fashion
Finding the right cosmetic products for those with varying skin types usually consists of reading the small print, but the SALT handmade cosmetics packaging takes a different approach. The packaging for the new SALT body milks and body scrubs features a speckled aesthetic that speaks to the skin type it's intended for: more speckled for oily skin, less speckled for normal skin and so on.

The branding for the new SALT cosmetics is the design work of Ellie Benham and creates an inherent correlation with the consumer based on visual cues. This helps to make the branding for the handmade cosmetics packaging appear minimalistic yet informative without having to feature superfluous information that could potentially go overlooked.
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