In an effort to shed a spotlight on Nigerian heritage, Georgina Fihosy is creating handcrafted greeting cards that showcase Britain's diverse population.
Fihosy's greeting card company is called 'Special Touch Designs' and it includes a wide variety of African-inspired prints. The idea for the handcrafted greeting cards came about after Fihosy looked for a card to give to a Nigerian friend and discovered that she couldn't really identify with any of the cards on the market. Now Fihosy makes her own designs that depict different aspects of Nigerian heritage. As an extra special touch, the beautiful images are created using African wax, colorful prints and textured boards.
With a significant portion of the British population coming from abroad, Fihosy's new line makes the greeting card industry more representative of a broad range of consumers.
Key Themes Behind This Trend
- Cultural Greeting Cards
- The trend of handcrafted greeting cards that showcase specific cultural heritages to represent diverse consumers.
- Customized Greeting Cards
- The trend of personalized greeting cards that cater to specific niche markets.
- Multicultural Designs
- The trend of incorporating multicultural designs into greeting cards to appeal to a wider range of consumers.
Where This Applies
- Greeting Cards
- The greeting card industry has the opportunity to embrace diverse consumers by creating more culturally-representative and personalized card designs.
- Printing & Design Services
- Printing and design services have the opportunity to cater to niche markets and provide personalized and culturally-representative products.
- Multicultural Retail
- Retailers that specialize in multicultural products have the opportunity to increase their supply of culturally-representative greeting cards to appeal to a wider range of consumers.
