In the same way that mascara is useful for instantly—and temporarily—darkening eyelashes, Schwarzkopf's 'Hair Mascara' lets consumers swipe color across the roots of their hair that will remain until it is washed out with shampoo. True to its name, Hair Mascara boasts a familiar, precise applicator that can be used to cover light or gray roots with a natural color of one's choosing. The temporary hair touch-up products are available in a variety of shades, ranging from dark blonde to black.
While all-over hair colors and long-lasting hair dyes have been the norm for so long in haircare, consumers are seeking out on-the-go products with precision applicators that can be conveniently used in between salon visits as much as needed.
What Makes This Trend Stand Out
- Temporary Hair Touch-up Products
- Consumers are seeking out quick and easy touch-up products that can be used in between salon visits.
- Precision Applicators
- Products with precise applicators are becoming increasingly popular with consumers seeking to cover gray or light roots.
- Temporary Hair Mascara
- Temporary hair mascaras are a new product in the haircare industry that are gaining popularity.
Sectors Adopting This
- Haircare Industry
- The haircare industry has the opportunity to develop new and innovative temporary touch-up products with precision applicators.
- Cosmetics Industry
- The cosmetics industry can expand their product lines by introducing temporary hair mascaras.
- Retail Industry
- The retail industry has the opportunity to stock and sell these new and innovative temporary hair touch-up products with precision applicators.
