Schwarzkopf's 'Hair Mascara' Precisely Covers Light or Gray Roots

 - Apr 25, 2019
References: schwarzkopf
In the same way that mascara is useful for instantly—and temporarily—darkening eyelashes, Schwarzkopf's 'Hair Mascara' lets consumers swipe color across the roots of their hair that will remain until it is washed out with shampoo. True to its name, Hair Mascara boasts a familiar, precise applicator that can be used to cover light or gray roots with a natural color of one's choosing. The temporary hair touch-up products are available in a variety of shades, ranging from dark blonde to black.

While all-over hair colors and long-lasting hair dyes have been the norm for so long in haircare, consumers are seeking out on-the-go products with precision applicators that can be conveniently used in between salon visits as much as needed.