Environmental activist group Greenpeace has released a new add entitled Hacking Disney. The ad takes the opening Circle of Life sequence from Disney's Lion King and edits out all the animals bit by bit until nothing remains but the beautiful but forbidding African landscape.
The ad speaks to environmental issues regarding the degradation of ecosystems, destruction of habitats and subsequent endangerment of species. Things like illegal poaching and habitat destruction result in dwindling animal population and extinction. The Hacking Disney video delivers the silent message that as long as environmental issues continue as they are now, than there will be no more animals to populate Africa and Disney films, as there will be nothing for illustrators to draw.