This gummy pizza is hardly the first time someone wanted to make a candy version of a typically savory food. However, Vat 19 really goes the extra mile by selling the treat in an authentic looking cardboard pizza box instead of just a see-through plastic container. The 8" dessert is also larger than any similar bite sized snacks.
Every ingredient on the pizza has a different flavor. The orange-flavored crust is topped with a berry blast 'cheese' plus cherry 'pepperonis,' lemon 'yellow peppers' and apple 'green peppers.' This gives the gummy pizza a distinctly fruity taste. It's also fat and gluten-free and handmade in the United States of America.
This strange yet sugary treat makes a great gift for kids and people with a sweet tooth.
What Makes This Trend Stand Out
- Fruit-flavored Snacks
- Opportunity to create and market more fruit-flavored snacks that emulate traditionally savory foods, such as gummy hamburgers or candy sushi.
- Creative Packaging
- Opportunity to differentiate a product by creating unique and creative packaging that mimics the look of other non-related products, such as selling a gummy fruit kebab in a fake flowerpot.
- Vegetable and Fruit Candy Hybrids
- Opportunity to experiment with candy combinations that merge different types of fruits and vegetables in creative and unexpected ways, such as gummy carrots with a blackberry dipping sauce flavor.
Sectors Adopting This
- Confectionery
- Opportunity to innovate in the confectionery industry by creating fruit and vegetable flavored candies that emulate traditionally savory foods, as well as unique packaging designs.
- Gifts and Novelties
- Opportunity to market this product and other unique candy creations as gifts or novelties to individuals with adventurous palates.
- Healthy Snack Alternatives
- Opportunity to market vegetarian and gluten-free candy alternatives that mimic traditionally junk food snacks, thereby providing individuals with healthier alternatives while still satisfying their cravings.
