Air France is Introducing Gum on a Plane for Take Off and Landing
Laura McQuarrie — July 11, 2017 — World
References: airfrance & adsoftheworld
It is a common practice for travelers to take chewing gum on a plane to prevent their ears from popping while in the air, but Air France is now offering its own brand of gum to help passengers alleviate the unpleasant sensation. Air France's 'La Gomme à Mâcher' is branded as a "take off and landing chewing gum," which comes in decadent flavors like crème brûlée and pistachio macaron.
As well as helping to prevent popping sensations within the ears, the bold chewing gum flavors help to give airplane passengers a taste of the kinds of classic treats they can expect to find in France.
Many airlines have launched special inflight tasting menus to take advantage of one's heightened sense of taste on a plane, but this simple chewing gum serves a practical purpose for travelers.
As well as helping to prevent popping sensations within the ears, the bold chewing gum flavors help to give airplane passengers a taste of the kinds of classic treats they can expect to find in France.
Many airlines have launched special inflight tasting menus to take advantage of one's heightened sense of taste on a plane, but this simple chewing gum serves a practical purpose for travelers.
Trend Themes
1. Inflight Chewing Gum - The introduction of customized chewing gum flavors for take off and landing provides an opportunity for airlines to enhance the passenger experience and brand identity.
2. Enhanced Passenger Comfort - The use of chewing gum to alleviate ear popping during flights opens up possibilities for travel-related industries to develop innovative products and services that improve overall passenger comfort.
3. Inflight Tasting Experiences - Airline companies can capitalize on passengers' heightened sense of taste by offering unique inflight tasting experiences that complement the flavors of the chewing gum.
Industry Implications
1. Airline - Airlines can develop and promote their own exclusive line of inflight chewing gums, offering passengers a distinctive and enjoyable travel experience.
2. Confectionery - The confectionery industry can explore partnerships with airlines to create custom chewing gum flavors that cater to the unique taste preferences of air travelers.
3. Travel Accessories - There is an opportunity to create and market travel accessories such as ear pressure relief devices that work in conjunction with inflight chewing gums to provide a more comfortable flying experience.
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