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Eco-Friendly Booze Advertisements

Guinness 'Some Are Made of More' Campaign Focuses on Environment

— October 4, 2012 — Marketing
The Guinness 'Some Are Made of More' campaign hones in on the impact of eco-friendly adverts. Guinness released four separate images to depict its newest slogan. By incorporating images of the environment in its newest advertisements, Guinness is playing into the newest eco-friendly stream of thought.

In the first image, we are acquainted with leaves cut out into the shape of swamping Irish land; in the second image, thousands of fireflies form the shape of a chandelier, symbolizing elegance. The third image hosts a spider web morphed into the shapes of butterflies. The last image is of a wood pecker building the Leaning Tower of Pisa from a tree. These animals and insects are constructing extraordinary works of art from simple nature items. Guinness similarly produces an extraordinary item from wheat, relaying the message through their newest campaign.
Trend Themes
1. Eco-friendly Advertisements - Opportunity for businesses to incorporate eco-friendly messaging in their advertising campaigns.
2. Nature-inspired Imagery - Potential for brands to use natural elements and animals in their visual representations to connect with environmentally-conscious consumers.
3. Sustainability Messaging - Emerging trend of companies emphasizing their commitment to sustainable practices in their marketing materials.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity for alcohol brands to highlight their eco-friendly production processes and ingredients.
2. Advertising and Marketing - Opportunity for marketing agencies to specialize in creating eco-friendly ad campaigns and strategies for clients.
3. Sustainable Product Packaging - Increasing demand for eco-friendly packaging solutions, presenting a disruptive innovation opportunity for packaging companies to develop sustainable alternatives.
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