The Guess Fall/Winter 2010 ad campaign brings the heat with retro-style big hair and sexy shades.
Model Elsa Hosk looks stunning in the brand's retro-inspired fashions, which include leather pants and cat eye shades. The shoot has that 'Grease' good-girl-gone-bad feel that's always fashionable.
The Guess Fall/Winter 2010 ad campaign is hot and exciting, and will make customers feel as if they're stepping back--stylishly--in time.
Implications - There are many periods within life that individuals wish could have gone differently. Products and items that allow consumers to re-live or re-encounter such moments will appeal to a large clientele of nostalgic consumers. Businesses and companies will benefit by providing consumers the capacity to briefly escape to another period in their lives.
Key Themes Behind This Trend
- Retro-inspired Fashions
- Businesses can capitalize on the trend of nostalgia by creating retro-inspired fashion lines.
- Big Hair
- Opportunities exist to create hair care products that can help consumers recreate the retro 'big hair' look.
- Cat Eye Shades
- Businesses can create and market cat eye shades as a fashionable accessory for the retro-inspired look.
Where This Applies
- Fashion Industry
- The fashion industry can create and market retro-inspired clothing, accessories, and styles that appeal to nostalgic consumers.
- Beauty Industry
- Opportunities exist in the beauty industry to create hair and makeup products that can help consumers achieve the retro-inspired look.
- Advertising Industry
- Advertising agencies can help companies create retro-themed ad campaigns that appeal to consumers' nostalgia and desire to escape to another period.
