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Darkly Revolving Photoshoots

The Gucci Pre-Fall 2013 Campaign is Dark and Dynamic

— June 11, 2013 — Fashion
Gucci's Pre-Fall 2013 campaign captures models Daria Strokous and Bastiaan Van Gaalen in the fashion houses' autumn fashions. The models are photographed against a brushed stainless steel wall with a slight curvature to it. The prominent railing and the directional grain of the steel makes it seem as though the world is revolving around them. The illusion of movement around the models brings emphasis to the garments worn by Strokous and Van Gaalen.

The advertising campaign was shot by by photographers Mert Alas & Marcus Piggott, capturing a the collection's chic autumnal palette of oxblood, black and olive green. The combination of dramatic lighting, dynamic styling and the beautiful brooding models is a stellar way to highlight the arresting looks of Gucci's Pre-Fall 2013 collection.
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